Scott Brown for US Senate
One of the most rewarding things for us as a company is when our political or issue clients successfully use our products in the ways they were intended and at the end of the campaign, victory is achieved. It is incredibly rewarding to work with our clients to win their campaigns, and especially satisfying when our products have a direct impact in success. We started 2010 with a fantastic example of this: the US Senate race in Massachusetts.
FLS Connect was proud to partner with Scott Brown for US Senate on not just one product, but over a half dozen of the services we offer. From the ground game, to the data management, to the Get out the Vote activities, to the volunteer engagement, the campaign put our products to good use and effectively ID’d, managed and turned out the voters that mattered. Each piece did its part to help and on election night, Scott Brown emerged victorious by 5 percentage points.
We wanted to share some of the ways the Brown campaign utilized FLS Connect products and how you can make them work for your campaign.
| Volunteer Connect |
FLS Connect’s “Call From Home” technology was used on a national scale for the campaign – they were able to recruit over 25,000 nationwide sign ups and nearly 9,000 grassroots volunteers to make phone calls from every state. In the end, over 150,000 personal volunteer calls were made into Massachusetts from all 50 states. |
| Walk Books |
FLS Walk Books were used during the final GOTV push to mobilize supporters for door-to-door efforts. We routed over 600,000 households with our mapping technology in the final weeks of the campaign and all data was recaptured for their turnout purposes. |
| Targeted Phone Efforts |
The campaign used our Voice Variable technology to make personalized automated calls to Massachusetts voters, urging them to support Scott Brown. We were able to personalize calls geographically and by name to increase message retention and listen rates. Our Automated Calls and Live Calls products were also used to identify Brown supporters and turn them out on Election Day as well as continuously advocate to likely supporters. |
| Data Management |
Our Voter Vault Help Team worked with the Brown campaign to constantly ensure updates and support the campaign team to manage their data files during the final month of the campaign. With daily updates to data tracking and call results, Brown’s team was able to effectively select those voters they needed to turn out on Election Day. |
| Election Night Tracker |
Our Election Night Tracker was utilized so that on Election Day, the campaign was able to get field updates on turnout and manage their resources. |
We hope that this success story can serve as a model for other campaigns and organizations so they too can successfully utilize a combination of cutting-edge technologies to achieve their goals. We were proud to be involved with the Scott Brown campaign and congratulate him again on his victory.
For any further information about our products, please Contact Us and we will be happy to provide the essentials you need for campaign success.